A Brief History of the Air Jordan 3 Black Cement

A Brief History of the Air Jordan 3 Black Cement

By Drew Hammell It may only be February, but one of the most anticipated sneaker releases of 2018 is already here: the Air Jordan 3 Black Cement. The shoe is so popular, it has now released six times in 30 years (and no one is complaining). The BC3 has gone through some highs and lows…

Q and A with our new brand manager

We sat down with our new brand manager and asked him to answer questions about sneakers, his history, and his plans for ForceField. ForceField: Before we get into your role at ForceField, tell us who you are and your involvement with sneakers. Will: I’ve been into shoes for 20+ years now. For me, it started…

Q and A with our new brand manager